Shubhashish Homes, part of JK Jajoo Ventures, announces strong financial performance in FY25 with ambitious targets for FY26, unveiling its new brand 'Sa – The House of Shubhashish' focused on quality and sustainability in real estate.
 Shubhashish Homes Launches 'Sa - The House of Shubhashish' Brand Identity Amidst Record Growth

Shubhashish Homes Achieves ₹423 Crore in Pre-Sales, Sets Ambitious FY26 Target of ₹850 Crore

JK Jajoo Ventures' Shubhashish Homes has delivered a remarkable performance in FY25, with pre-sales reaching ₹423 crore—a nearly double increase from the previous year's ₹211 crore milestone. This significant year-on-year growth of close to 100% has solidified the company's position in the market, buoyed by sustained demand, strategic expansion, and brand strength.

Charting a New Course for FY26

Building on the momentum of FY25, the company has set its sights on a new target for FY26, aiming to achieve ₹850 crore in pre-sales. This ambitious goal underscores the company's confidence in the market and its determination to continue delivering exceptional results.

Unveiling the New Identity: "Sa – The House of Shubhashish"

  • Evolved brand philosophy
  • New logo and elevated colour palette
  • Reinforced commitment to quality, sustainability, service excellence, and customer delight

At an elegant annual event held in Jaipur, the company unveiled its new identity, "Sa – The House of Shubhashish," bringing all its developments under a singular, cohesive brand philosophy. This transformation reflects the company's dedication to delivering exceptional living experiences and its enduring commitment to quality and customer satisfaction.

Key Developments

  • Shubhashish Geeta
  • Shubhashish Prakash
  • Shubhashish Marina
  • Shubhashish Forest

Each of these flagship developments has been thoughtfully conceptualised to offer distinctive and enriching living experiences, catering to the evolving needs and aspirations of customers.

Leadership Perspective

Addressing the gathering, Jai Krishan Jajoo, founder & chairman, The House of Shubhashish, said, "Extraordinary customer service is not our strategy—it is our culture; it drives us, differentiates us, and inspires us to care for our customers as we would for our own family."

Mohit Jajoo, CEO & executive director, The House of Shubhashish, added, "India's real estate sector is witnessing a strong phase of structural growth, driven by rising aspirations, urbanisation, and increased trust in branded developers. We are now entering a new phase of expansion, with plans to enter three new states and three new cities, including Indore, Prayagraj, and Mumbai."

About The House of Shubhashish

The House of Shubhashish, a part of JK Jajoo Ventures, is a forward-thinking real estate brand committed to developing thoughtfully designed residential communities. With a strong focus on quality, sustainability, and customer-centricity, the brand continues to craft living spaces that blend modern design with enduring values.

  • Over 1.1 million sq ft of development delivered
  • 2.5 million sq ft under development
  • Operations in Jaipur, Mumbai, Indore, and Prayagraj

The company is steadily expanding its footprint across key markets, driven by its commitment to delivering exceptional living experiences and its dedication to the evolving needs and aspirations of customers.