Green World Design CEO Rohana Sarah highlights how sustainable, climate-responsive design drives ROI through improved wellness, productivity, and asset value in luxury and commercial real estate.
 Sustainable Design Is Emerging As A Competitive Differentiator Across Real Estate Assets - Rohana Sarah

Sustainability in Real Estate: A Shift in Value Definition

With sustainability moving from boardroom conversations to buyer expectations, the real estate industry is experiencing a significant shift in how value is defined, with design at the forefront.

Emerging Trends in Sustainable Design

  • Green World Design: A sustainability-led architecture and interior design firm working at the intersection of environmental responsibility and commercial viability.
  • Clients' Expectations: Evaluating spaces differently today, focusing on comfort, wellbeing, and everyday usability, with sustainability-focused design playing a key role.
  • Strategic Decisions: Heat and natural light exposure, air movement, greenery, and how the built environment interacts with its surroundings.
  • Benefits: Improves cognitive comfort and sustained productivity in workplaces, and everyday comfort and wellbeing in homes.

Demand for Sustainable Design

The demand for sustainable design is strongest in commercial real estate, hospitality, and premium residential segments, driving a shift toward integrating sustainable design early.

Industry Insights

  • Commercial Real Estate: ESG commitments and tenant expectations are driving the shift, particularly in large campuses and premium office assets.
  • Hospitality: Guest experience is increasingly tied to landscape, microclimate, and nature-integrated environments.
  • Residential: Adoption is faster in the luxury segment, allowing early integration of terraces, sky gardens, shaded courtyards, and water-sensitive landscapes.

The Business Case for Sustainable Architecture

There is a clear business case for sustainable architecture, with benefits including lower energy consumption, reduced cooling loads, and more stable operating costs over time.

ROI and Investment

  • Developers and Homeowners: Willing to invest in green design when outcomes are visible.
  • Corporates: Prioritising workplaces with better daylight, ventilation, and environmental quality, influencing leasing, retention, and how developers position premium office assets.

Regulatory Landscape

The regulatory landscape in India is evolving, but it is still more effective at driving compliance than accelerating adoption of net-zero and low-carbon buildings.

Global Perspectives

  • US: Emphasis on water-sensitive planning and long-term landscape performance.
  • UAE: Focus on extreme heat mitigation, using shaded circulation, high-canopy planting, and materials to reduce heat.
  • India: Sustainable interventions like integrating tree cover, permeable surfaces, bioswales, and headed movement networks early in planning are becoming critical.

The Future of Sustainable Design

Over the next five years, three shifts will define the market: performance replacing positioning, buyer and tenant expectations resetting quickly, and capital and occupiers measuring environmental performance.

Key Takeaways

  • Performance: Will replace positioning, with assets evaluated on long-term energy efficiency, resource optimisation, and operational stability.
  • Buyer and Tenant Expectations: Will reset quickly, with sustainable and biophilic design becoming baseline requirements, not premium features.
  • Capital and Occupiers: Will start measuring environmental performance, pushing sustainable design into core strategy, financial underwriting, and long-term asset valuation.