Big FM Realty Enters Real Estate Sector with Big UNIMAXX City Launch
March 20, Lucknow (Uttar Pradesh), India - BIG FM Realty, a dedicated vertical of Reliance Broadcast Network Limited (BIG FM), has officially entered the real estate sector with the launch of its flagship project, Big UNIMAXX City Bahraich, Uttar Pradesh.
Key Highlights:
- Big UNIMAXX City is positioned as a key offering in Lucknow's evolving real estate market.
- The company aims to generate Rs. 1,200 crore in revenue from the project and scale up to Rs. 4,000 crore with upcoming projects over the next three years.
- Greenlands Global Pvt. Ltd. has been announced as the Managing Partner for Big UNIMAXX City, Bahraich, Uttar Pradesh.
The launch event, held at The Centrum, Lucknow, saw participation from 500+ channel partners and key stakeholders from the regional real estate ecosystem. The event marked the arrival of a national, media-powered real estate brand in a rapidly evolving market.
Comment from Big FM Realty:
"We have always believed that strong brands have the power to shape industries. With BIG FM Realty, we are bringing the credibility, reach, and storytelling strength of a national media network into real estate," said a spokesperson for Big FM Realty.
Lucknow is at an interesting inflection point today, where infrastructure growth, rising aspirations, and investment appetite are coming together. Big UNIMAXX City aims to redefine how real estate is marketed, positioned, and experienced in emerging cities, leveraging the power of media, brand trust, and strategic execution to create a differentiated offering in the market.
Partnership and Future Plans:
Greenlands Global Pvt. Ltd. will lead the project's overall operations, including sales, marketing, brand strategy, and positioning, bringing a structured and professional approach to execution and market engagement.
About Big UNIMAXX City:
Big UNIMAXX City is a flagship project of BIG FM Realty, aiming to redefine the real estate landscape in emerging cities. With its unique blend of media, brand trust, and strategic execution, the project is poised to create a new benchmark in the industry.
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